Infact, I’ve got the perfect example for you. A couple of decades ago, a famous fashion designer made an appearance on a talk show to discuss her latest creation. She was so excited about her new line that she jumped on the stage and began to display it. You know the one…a little black dress with a very short skirt, high heels, and the most incredible shoes.
The host asked her if that product really sold. Her answer? “It’s the only thing I could find in a warehouse, with no imagination.” That woman had clearly not looked at any other products before coming up with her idea.
It didn’t take her long to become a well known fashion icon. But, what if you were looking for that same kind of product in your local store? First, you’d have to go through the catalogs. Next, you might ask the sales clerk to explain to you all of the different items that are in the section. Chances are, if you’re trying to decide between two similar items, you’re not going to get very helpful answers. And that leaves you with the choice of either buying the less expensive item, or, ordering something that doesn’t even exist.
Now, in fact, if you took out a product like this and created your own ad, you could do quite a bit better than that. First of all, your potential customers would know that you were investing in a new item. They would also probably believe that your company was investing in a new concept. That alone could do wonders for your business.
The key is to realize that this is all part of the process of creating new products. If you can create a product that is actually a good product, then you can certainly begin to promote your company by showing people a product that works. But, if your product doesn’t work, at least you’ve shown people something that can be improved upon. For example, if you were selling watches, you could create a product that solves a common problem. Then, you could show people that the solution exists, so they no longer have to suffer from having the wrong watch, and they might be more inclined to buy your products.
Now, don’t go putting your faith in just the power of the Internet. Remember, you should still be networking and meeting face-to-face with customers. But what if you can do that without having to actually meet them? Then you’re off to a great start! And it’s definitely a step in the right direction if you want to build a bigger future for your company.